New for 06/07, Elan Chicas is proud to introduce their first female-specific program. They enlisted the expertise of their female team riders and designers and gave them the freedom to get wild. Their mission was to create innovative and unique products to meet the demands of today’s women snowboarders. The Chicas crew developed a dual focus on fun and performance. Their efforts have resulted in true product advancement.
And Elan Chicas means more than just the gear; it represents a community where riders like Lisa Filzmoser, Dominique Vall and Conny Bleicher are sharing their ideas and knowledge.
The first Elan Chicas Lifestyle Event took place on November 17th in Ljubjana. The Event was part of the annual Design Month 2006 where the designers of the Elan Chicas Collection demonstrated the whole snowboard graphic conception process – from the 1st step of creative brainstorming, to hand drawings, small sketches and illustrations right through to the prints and final graphics applied to the boards: the final products. All visitors were invited to take part in the Elan Chicas Design Contest to create their own unique t-shirt using a wide variety of Elan Chicas designs printed on special sticker paper to be transformed directly on the shirts. Check www.elanchicas.com/elanladiesevent/lifestyle-event/ for more details of this successful event.
Last but not least: the new Elan Chicas website is online! Besides product information, the Chicas community and downloads you will find lots of blogs written by Conny, Lisa and Dominique. Don’t miss what they are up to, log in to: www.elanchicas.com.
For more information about Elan Snowboards go to www.elansnowboards.com.