As the brand to create the lifestyle performance category by making fashion driven lifestyle clothing with technical fabrics, eesa continues to push fashion-forward layering where it’s never been before.
Continuing it’s tradition of introducing industry first such as 100% waffle-knit polyester henleys, 100% polyester rib-knit tank-tops and short-sleeve polo’s. eesa introduces two new categories and two new fabrics for 2009.
Our Luxwear category is our boutique driven collection; designed to be worn from the mountains of Aspen to the beaches of the Riviera and everywhere in-between. Eesa’s Black Box collection is comprised of layering basics that can be worn year-to-year and never go out of style. The black box is a must for any wardrobe, start with the black box and layer up from there.
Our fabric collection has expanded to include both bonded fleece in our Luxwear category and 100% Bamboo in our Innerwear Category. Bonded fleece couples the soft, cush hand of fleece with an outer layer of our Nolyester II fabric creating pieces that look just as fly from lift-to-lounge. Our 100% bamboo collection, no cutting corners with cotton blends for eesa, give you all the moisture-wicking, anti-microbial, quick-dry benefits of our standard products with a hand as soft as a baby ass all the while helping the environment by using a renewable resource. We know you’ll be rocking our bamboo collection year-round from snowflake-to-beachbreak. Hell, you may love ‘em so much you’ll never buy another cotton T-Shirt again.
All eesa products are created with your style and comfort in mind. In fact our sole focus is on creating lux layering so versatile you will want to wear it anytime from snowflake-to-beachbreak and not even give our M.A.Q. technology a second thought. What is eesa’s M.A.Q. technology you ask?
• Moisture Wicking Fabrics – Move moisture up-and-away from your skin allowing your bodies natural heating elements to keep you warm and dry.
• Anti-Microbial Washes – Keep the stink factor down and friend factor high by combating odor causing bacteria keeping you feeling fresh all-day long.
• Quick Dry Technology – Dissipates the moisture pulled from your skin to the surface of our garments, which in-turn, means more moisture can be pulled away from your skin and the process can start all over again.
M.A.Q. tech is in every garment, in every collection eesa produces, from our Black Box basics all the way to our premium Luxwear jackets and Hoodies.
You wonder what this is all good for? The answer is very simple: Cotton kills!
A hoody beneath your expensive outerwear jacket is a pretty bad idea, because cotton kills! Moisture is moving up and away from your skin. As cotton has a very low breath ability the moisture gets stuck in the cotton fibres and your shirt gets wet. This wet layer will cool down. It’s just like when you go running in summer and stand in the shadow afterwards. The cold cotton layer is cooling down your whole body and all of a sudden the beautiful day in the snow is not that nice anymore.