If you decide you’re going to do something new, you might as well make the experience a memorable one. So that’s why to celebrate the eagerly awaited launch of DC Snowboards in the UK, DC just had to do it right, and what better way than an official ‘Throw Down’ during one of the biggest weeks in the UK snow calendar. Together with Snowboard Club UK, who is celebrating its 4th Birthday, DC and SCUK will be throwing what’s known in the trade as, a ‘MASH UP’ of biblical proportions at The Fire Station, Hammersmith on Friday 24th October.
DC will also be laying down the red carpet to welcome several mystery pro freestylers to the UK, with early rumours suggesting Devun Walsh and Iikka Backstrom could be gracing us all. They’ll be signing posters, t-shirts and no doubt a host of inappropriate items at the Snow & Rock stand (No. 435) during the Metro Show (Information about dates and times to follow, so keep your eyes peeled) and then they’ll be moving onto the more serious business of getting loaded with the mob at The Fire Station and showing us their moves off the hill and on the dancefloor.
The evening will kick off with a chance to watch the UK premiere of Mack Dawg’s highly anticipated anniversary movie, “Double Decade“. Since ‘secret’ was the name of the game for this project, you’ll have to come along and find out for yourself, but what we can disclose is that legendary snowboard moments await you with a concentration of up to date freestyle manoeuvres from some of the best riders out there including, DC’s very own Devun, Lauri, Aaron and Iikka. Destined to become one of the best snowboard films ever produced, the premiere of Double Decade is not to be missed.
As the movie credits role, the evening transcends seamlessly into a hotbed of cranking beats. Making you bop like Lionel – all night long, DC musical envoys, “Funk Royale” have been flown in from their collective corners of the globe to throw-down a block-rocking jam that sees DJ’s Christian Stevenson, Ben Bailey, Matt Smooth and MC Tukka step up with a mix of raw soul, deep funk, breaks and hip hop to induce a highly infectious strain of bug-out fever into the deadest of feet, along with SCUK resident DJ, TonyB.
And the good times don’t stop there folks, as for those wishing to expand their palate beyond the conventional pint of beer there’ll be free shots up for grabs throughout the evening…we recommend you book now to avoid disappointment!
Date & Timings:
Friday 24th October, 2008, 9pm – 2am (Metro Show 11am – 10pm) and official Mash Up website for updated info: http://www.snowboardclub.co.uk/events-scukparty08.html.
9pm – 10pm: Mack Dawg, Double Decade Premiere
10pm – 11pm: DJ Tony B
11pm – 2am: Funk Royale
Only £7 (£6 to SCUK members) – Purchase at SCUK Stand, Online at www.snowboardclub.co.uk, or on the door (limited if not sold out).
Metro Show and DC & SCUK Mash Up Ticket only £14 – Purchase at Metro Show Booking Page http://www.seetickets.com/skishow/.
Venue Location and Information:
The Fire Station, 244 Shepherds Bush Rd, London, W6 7NL (100m from Hammersmith Tube Station, 10mins walk from Metro Show at Olympia). Situated in the heart of Hammersmith this former fire station and Grade Two Listed building was converted under the guidance of English Heritage to create one of West London’s most interesting and innovative bars.
Check out DC Snowboards:
Visit www.dcshoes.com/more for further information and to view the full range and also head to Snow & Rock’s stand at the Metro Show where they’ll be showcasing and selling the new DC Snowboards.