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DC LAUNCHES REDESIGNED WEBSITE

DC announces the launch of its redesigned website at www.dcshoes.com. The completely revamped site offers a fresh look at the DC world, including new sections dedicated to skate, snow, surf, moto, BMX, and rally.

In addition to featuring all the footwear, apparel, outerwear, boots, snowboards and accessories DC has to offer, the site will serve as a dynamic content hub for its elite roster of athletes and ground breaking ‘Special Project’ collaborations. From photo galleries with images from renowned team photographers, exclusive and behind-the-scenes videos, and in-depth interviews with DC athletes, dcshoes.com provides a 360-degree look at DC and its action sports icons like Danny Way, Travis Pastrana, Bruce Irons, Dave Mirra and the rest of the DC Teams. Additionally, the site offers calendars of upcoming happenings, weekly news updates, and sections for real-time content for when DC teams hit the road.

Visitors will get an insider’s view of DC’s Special Project series. The series extensive roster of partners dates back to 2001 and includes the likes of internationally renowned musician Mike Shinoda (Linkin Park); influential art curator Aaron Rose (Beautiful Losers); famed sneaker artist Methamphibian; legendary BMX brand SE Racing; and artists like Shepard Fairey, Kaws and SSUR. The latest in DC product from DC Men’s, Women’s, Life and Kids, exclusive events and collaborations will all be featured on the new dcshoes.com.

“DC is incredibly dynamic across all our athletes, events, products, and the brand as a whole,” said DC Co-founder and Chief Brand Officer Ken Block. “This new site gives us the perfect canvas to present it all. We’ve always got something going on and have worked hard to create amazing content to tell our stories, from photos to videos and interviews. I’m thrilled with how it turned out.”

The site also features the new DC Online Store, providing visitors the ability to purchase direct from DC’s extensive product line. From men’s, women’s, and kid’s shoes and apparel, outerwear, snowboards, snowboard boots and accessories, the online store will feature the latest in DC product.

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