Scene News

Burton Snowboards Devote Site to Women

Yep, the B *heart* girls, and have launched a new lifestyle site for women snowboarders. Here’s the talk about the all-new

If you’re a girl there’s a good chance you’ll be into this. If you’re a guy there’s talk of naked ladies parties in an article on there right now, so there’s probably even more chance you’ll be into this.

This, is in the release’s words “Burton’s first online community dedicated to women and the snowboard lifestyle.“. There’s regular updates from the Burton girls team, plus some other stuff from people like that girl who was in a Calvin Klein ad which, as men we must say, leaves us perplexed by our lack of insight into the womens.

With we wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport,” stated Burton President Donna Carpenter. “There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and reflects all of that.

Burton swordswomen like Kelly Clark, Hannah Teter, Gabi Viteri and Linn Haug are involved in the site’s embryonic stage, sharing stories about their haps on and off the hill, fitness, fashion, food and more. And backing them up is a diverse crew of cool and talented women who’re spit into separate categories.

The ‘Burtonistas’ are the likes of the aformentioned model, Noot Seear, who are outside contributors from fashion, entertainment, cuisine, photography, snowboarding and more. Others include actress Joy Bryant, DJ Jasmine Solano, and the Barefoot Contessa, just to name a few. Then there is the ‘Inner Voice’ group, focussing on women who work behind the scenes at Burton for an inside perspective. Finally, the site features updates from Burton’s Shopgirls program, a group of girls who work in snowboard shops and who really are some of the most passionate snowboarders around.

As well as all this, the site also allows girls to check out the ultimate Burton outfits, share content via Facebook and Twitter, and coming soon will be great calendar info on all the awesome events happening throughout the winter.

If you’re a girl, you can see what happened at the launch party in the video at the top, and what some of the women involved have to say. If you’re a teenage boy in either both body or mind, this has women dancing in it.


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