Good news for the Frenchies (and other non-French visitors in Portes Du Soleil) - Burton's just opened up a shiny new store in Avoriaz!
It's the first of its kind in France - giving riders access to a real brick and mortar shop in one of the area's most popular resorts. Check a couple of shots from the opening and the full word from the Big B below...
"Celebrating the opening weekend of the renowned resort of Haute-Savoie, Burton Snowboards inaugurated its first official store in France on December 10th, 2016. Located in the center of Avoriaz, the shop offers the newest range of the Burton and anon. collections.
More than 200 customers attended the official launch featuring the screening of “Loo$e Change", the snowboard movie project by Burton team rider Niels Schack. On top of the snacks and drinks, the crowd was also given the chance to print free customized Burton shirts and win store vouchers.
The new Burton space covers a total surface of 110m², including an outdoor area that will function as the store terrace. The shop concept combines Burton’s consolidated snowboarding heritage with the freshness and tech of the latest softgoods collection.
As the first snowboard-only dedicated shop in the whole resort, the new Burton Store will be open until the end of the season, and serve as main contact point for the Avoriaz Snowboard School, founded by professional snowboarder Johann Baisamy."
3 Place Centrale, 74110 Avoriaz