Fresh for the 06/07 season, Bonfire has relaunched it's website with a new design, including new search options for finding products, portals to Bonfire's athletes, news and a look back on Bonfire's 17-year history in the snowboard industry.

The new 'browse by colour' feature allows site visitors to see all products in their preferred colour so it is easier to match accessories and layering pieces with outerwear. The new site also enables site visitors to email selections to anyone for Christmas or birthday wish lists.

For Autumn 2006, Bonfire's new site is complete with a sizing chart and fabric technology page, where visitors can learn about the fabrics on offer. To find specific products, the site unveils a new product search tool that instantly finds specific Bonfire products. The dealer locator routes site visitors to the nearest authorized Bonfire dealer.

The newly added Heritage page allows viewers a glimpse of Bonfire history through images and captions designed and written by company founder Brad Steward. Bonfire's 2006-07 Team Roster is also easily accessible on the site, divided revealingby rider biogs and what events the team will be attending and riding in for the 2006/2007 Bonfire season.

German & French website versions will also be on-line soon.