Bonfire Snowboarding launched its new video and photo driven website this morning. features extensive video, team driven content, a reformatted blog and easy to navigate product photos and information.

The site offers the best product care info in the industry for extending the life of a rider’s outerwear.

Filters make it easy to shop online by color, fit, fabric, price, performance and insulation. Once browsers have narrowed down their search its easy to click and find a dealer.

You can also watch videos from Bonfire team riders Bode Merrill, Louif Paradis, Desiree Melancon, Takaharu Nakai and David Benedek

Nemo Design in Portland, Oregon executed the design of the site with programming by Instrument, also located in Portland.