Alright the cat's out of the bag: JF Pelchat revealed what the new NOW snowboard bindings actually look like. We've heard some excellent feedback so far. We were even able to lay our hands on those beauties when we ran into Jeremy Jones at the O'Neill Evolution in Davos. Go check them out at Ispo, they will be talk of the town!


Today is Friday the 13th and what a freaky time it is to reveal the Now binding. Just like Jason did to his victims in Friday the 13th, those guys didn't have a clue of what was about to hit them...scary times lie ahead for the binding world but then again this might only be a urban legend...only time will tell.

Enjoy your friday and freak responsively

Jason Freak Pelchat