Yesterday we attended a press conference for the upcoming Nike 6.0 Air & Style Munich in a very fancy room in Munich's town hall. Upcoming Air & Style in Munich? You are correct: The legendary big air snowboard comp will make its return to the capital of beer and being Bavarian on February 12th, 2011. Some more quick facts: It's going to be a TTR 6-star event, Nike 6.0 is the new main sponsor, there will be a couple of music acts (that have yet to be announced) and there won't be any snowmobiling, FMXing or any other combustion-engine-powered discipline.
Compared to the last Munich Air & Style in 2007 ticket prices will be lower (with the cheapest category being a mere 25 euros for the entire day), and other than that there was a lot of talk about Munich's bid on the Olympics in 2018 (which everyone was positive about), the Air & Style in Beijing (which is not considered to contradict the strong note of freedom in our sport), and the budget for the Munich event (which, according to AIr & Style founder Andrew Hourmont is "bigger than one million euros and smaller than two million"). Peetu Piiroinen and Elias Elhardt also had the chance to talk about the awesomeness of this piece of news.
After the press conference we dragged Peetu Piiroinen, Ethan Morgan and their team manager Jonathan "The Goodlife" Weaver to our office, offered them some tea, and ended up having Ethan talk about the event. Check out the clip for his thoughts on this big news in the event world! (We also talked to Peetu, but this developed more into an overall talk about the upcoming season so we'll keep it separate from this piece of news).
And for those who want to know all the details check out the official press release, time-consumingly pasted into this post:
Nike 6.0 Air & Style Munich 2011: After a 3-year break new title sponsor Nike brings Air & Style back into the Olympic Stadium Munich / Unique mix of snowboarding and music
With a new title sponsor the snowboard world elite returns into the Olympic Stadium at the Nike 6.0 Air & Style Munich on February 12th 2011. After a 3-year break the Mother of all snowboard events return into the Bavarian capital and Olympic applicant city 2018, thanks to Nike’s dedication to the contest.
The last Munich appearance of the heroes on the board, that means the world to so many, is still unforgotten. In winter 2007 snowboard history was written at the Olympic Stadium in Munich. In front of 30.000 stoked spectators Kevin Pearce (USA) set new athletic standards and initiated an era of progression, which found its preliminary peak in February 2010 at the Olympic Winter Games in Vancouver. The Nike 6.0 Air & Style Munich 2011 wants to tie in exactly at this moment – to be nothing less and nothing more than to be the ne plus ultra when it comes to straight jump snowboarding.
The proven and tested set-up with its 40 meter high kicker allows snowboarding on world-class level. The legendary call of the Air & Style and the classification as a 6-Star TTR Swatch World Snowboard Tour contest guarantee the world’s best to appear in the line-up. The best of the best on snowboards battle for 1,000 TTR-Points, an overall price money of € 75,000 and the famous “Ring of Glory"
The world class snowboarding will come with two live music acts live on stage. Tickets will be available from € 25 for grandstand tickets to 38 € for the arena-flat tickets.
Andrew Hourmont, founder of the Air & Style: „After the revival of the Air & Style in Innsbruck 2008 another dream comes true with the return of the Air & Style Munich. After witnessing memorable moments at the past Air & Styles at the Olympic Stadium Munich, Nike 6.0 and the city of Munich made the return possible. The Nike 6.0 Air & Style Munich 2011 is also going to be a boost for the 2018 Olympic Winter games application.“
Christine Strobl, deputy mayor of Munich: „I am looking forward to the Air & Style. It will be an enrichment for the sport-loving city of Munich. By supporting the Air & Style we want to send out a positive signal for young upcoming sports.“
Edgar Jorissen, Marketing director Nike AGS: „ As the premium event of the worldwide snowboard elite the Air & Style belongs back to Munich. We are very happy to realize the return of the legendary Contest together with the Air & Style Company. The Nike 6.0 Air & Style Munich is an important part of our long term commitment to snowboarding.“
For the first time in history the Air & Style will take place at three different locations during one season. It starts with the Oakley and Shaun White present Air & Style Beijing 2010 on December 4th, followed by the Billabong Air & Style Innsbruck-Tirol 2011 on February 5th in the Bergisel stadium. The third and last Air & Style will be the Nike 6.0 Air & Style Munich 2011 on February 12th in the Olympic stadium. All three events will be ranked as 6-Star-Events within the Swatch TTR World Snowboard tour.
For further Information: www.air-style.com