Earlier this season, The Arctic Open lost its title sponsor and was threatened by cancellation.
The Arctic Open has been the final opportunity to qualify for The Oakley Arctic Challenge (TAC) for several years, and a cancellation would be devastating. Now, Sweet Protection saves the day by guaranteeing a 3 star TTR position for the event! The Sweet Arctic Open 09 is a partnership between Sweet Protection, Varingskollen snowboard and ski area, TAC and the local snowboard clubs. Varingskollen is located only 30 minutes from downtown Oslo and can be reached by train from Oslo main station.
When the mainstream sponsor market is depressed, it’s great to see core players take charge. We have received lots of questions on what’s happening with our qualifier. A lot of riders would have been disappointed if we cancelled it. Thanks to Sweet, Varingskollen and the Federation we can proudly announce that it is happening as planned on February 14th, says Henning Andersen from TAC.
Colin Frei qualified to TAC from Billabong Air&Style recently. Kevin Pearce, Travis Rice, Terje Haakonsen, Shayne Pospisil, Peetu Piiroinen, Risto Mattila, Antti Autti, Risto Mattila, Gian Simmen and Henning Marthinsen are all confirmed. Sweet Arctic Open will be the last chance for big shots and young guns to enter TAC.
"We have been supporting TAC with helmets for a long time, and Terje is a Sweet team rider. When they had problems getting their qualifier together, we didn’t like that and stepped in. Rider owned events like The Sweet Arctic Open is important for riders and the snowboard community. We look forward to qualify some great talent for TAC," says Atle Enberget from Sweet Protection.
The guys behind Sweet have been making products for action sports since skateboarding was prohibited in Norway in the 80s. Never accepting any mediocre solutions, they always made their own products when chasing the thrills in mountains, rivers and sea. In 2000 the childhood friends established the company. The cutting edge products are now distributed in 20 countries, but the boys still keep their headquarters in the local town of Trysil.
More information: www.thearcticchallenge.com