Face/Time - Ståle Sandbech - Onboard Magazine

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When it comes to killing it at contests, you can rely on Ståle to deliver. But with his ever-growing army of Social Media worshipers, he has to grind hard to keep them entertained too. We hit him up to get a grip on how he works the magic for the masses…

You have a whooping 87,000 followers on Instagram and almost 50,000 on Facebook. What’s the mighty secret?
Haha, I don’t know, I am just doing my thing. There is no special formula behind it.

In your eyes, how does snowboarding benefit from the Social Media madness?
I think it gets more out there, right in the hands of the people, and hopefully stoke them out to go riding even more.

Do you think there’s too much focus on the new media outlets compared to the classic print mags and snowboard movies?

It’s good with both, I think. You can update rad stuff throughout the year, and still save the best stuff for print mags and movies.

Do you handle all your social media presence by yourself or do you have lackey to support you with that?
I do everything myself. I mean, I get some photos and films from others like Olav [Stubberud – RK1 filmer] and my brother [photographer Frode Sandbech], but still I run the deal.

How much of it is to please sponsors?
For sure I like to please my sponsors now and then! They are awesome! Oakley, Rome, Burn, Hoppipolla, Session Boardshop. But mostly it’s my own life that is on it.

Do you sometimes feel you’re ‘wasting’ time that’s spent on social media whereas you could actually be out there and do something fun?
I enjoy it like most other people these days. But for sure the priority in life is away from the phone, so I don’t feel like I am wasting time.

Which other pro’s social media presence stokes you out?
I get a lot of inspiration and stoke out of everyone I follow so it is hard to pick a favourite. It is cool to see what new tricks are being done and how people get creative on social media.

Would you have wanted to grow up with all the exposure pro snowboarders are subjected to today? Seeing as kids these days get pretty big insights into their idol’s lives. Or are some things better left unknown?
It was good back then, but also good now. I guess it is just up to you how much you want to share for everybody to see.

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