The hoodie has come in for some serious grief lately from the powers that be, with a ‘no hoods’ policy being enforced in shopping centres across the UK. No surprise, really, when it has become the favoured guise of shop-lifting little chavs. This site purports to want to save this most used and abused fashion accessory and yet is only really a promotional tool for one Lady Sovereign’s (a fake gold one we suspect) attempt at making music.