In a stunning, and completely innovative move that's never been seen before in the history of advertising or marketing, a corporate brand has used action sports to sell a product. This time, Lexus step-up to the plate to create the 'Hoverboard', which strangely enough, also features a car in it.

Strange eh? It's almost like they're trying to....sell us something...

This revelation in marketing has only been matched by the 3000% percent increase of fusion scientists debating whether liquid nitrogen is a sustainable fuel for the use of the hoverboard. There also seems to be a marked increase in train experts, and the usual 'I could do better tricks than these dudes' dude, who probably hasn't gone outside of their room since the invention of internet gaming.

It's like when Fanno had his altercation with the shark and suddenly everyone that had once watched Shark Week, decided they had a PhD in Marine Biology, specialising in 'Sharks what fink surfers are seals, but aren't attacking, caus they're actually just investigating' from the College University of North Toulouse.

Tell you what mate, lets put you in the ocean, get some sharks to swim around you, and then you can let us calmly know whether you're being investigated or not eh?

Yes, we know the Lexus thing is for PR, no shit Sherlock. Have you ever been to the supermarket? Most people can't be trusted with a fucking shopping trolley, let alone a fucking hoverboard. It'd be chaos.

Inevitably someone would end up inventing a hoverscooter, and then the whole thing would be ruined again anyway.

For those of us that aren't fusion scientists, there's a really useful thing called a press release, where they tell you how they did stuff. You can read that here.