Kooks, Barneys, Jerrys, Dorks… snowboarding’s in a bit of a slump right now so what it desperately needed is more partially evolved humans to start mobbing the slopes and buying all that moth-eaten kit lying unsold in warehouses. This is our bid to help.
It’s been scientifically proven that people with zero style and questionable social skills can be attracted like moths to a flame to snowboarding by ensuring they’re able to bemuse and annoy these so-called ‘core’ snowboarders with their approach to both fashion and social interactions with their fellow mountain user.
So we assembled this handy guide to obtaining the keys to Kookdom. Share with your friends who work in banks or who’ve looked unwell since that Panama Papers story. You can thank us later, snowboard industry!