Rider - Nicholas Wolken
Photography - Matt Georges
Film - Sam McMahon
Jack White knew what was up when he mapped out The White Stripes' career path - keep it simple, keep it fresh. Everything they ever did was kept stripped back as far as possible, even down to their colour scheme: red, white and black.
So when we ran into Nicholas wearing a jacket that matched his p-tex, in a blizzard, in Laax, the rest wrote itself. Hit play below to see it in motion, then scroll down for the stills. It's snowboarding laid bare - just blood and snow.