Snowboarding's Awkward Relationship with Popular Music - Onboard Magazine

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Snowboarding’s Awkward Relationship with Popular Music

[Justin Bieber is not the only guilty party when it comes to pop music’s crimes against snowboarding.]

Snowboarding video set to music, popular or otherwise, tends to work. Music videos including snowboarding, snowboarders or lyrics about either tends not to. Why there’s such a feeling of awkwardness felt when viewing snowboarding shoehorned into one of a band’s audiovisual tunefloggers is just one of the great unanswerable mysteries of the world, like who really built the pyramids, where lost socks go and how the American voting system actually functions.

Happy cringing…

Justin Bieber

The Biebernator – in addition to jangling his heavily tatted limbs on stage, wandering about aimlessly and standing in puddles – also goes snowboarding in this. Oh and skateboarders beware, too – the Bieb-boy drops into a mini!


That time Jamiroquai and his posse went shralping with OG Brits Steve Bailey, Chris Moran and co. And landings were so overrated.


He’s got a black ski mask but he doesn’t ski but he snowboards, crushing MCs off piste. True say, fam.

The Black Keys & Shaun White

Who could forget Shaun White getting humped and murdered in that Black Keys video? And all that before his Church of Fudge days, too!


These Len blokes seem to have been down with the OG Forum crew back in the day as Devun Walsh gets a cameo in this.

Kill the Autocrat

We’re not sure who this band is or what’s going on. But it looks like they sure LIVE THE DREAM.

The Federation International du Ski

Hahahahaha, let’s all laugh at how incredibly lame and out of touch the FIS is…

Andrew WK

Oh, wait a minute. It turns out we’re no better. We’re not laughing now.

Guano Apes

This song was used whenever snowboarding was on the telly for the entire decade that 1998 felt like it was.

Hansi Hinterseer

Yes Austria! Mostly skiing but bossman Hansi knows what’s up and drops some shred in for his younger yodel fans.

Säl Good ft GhostWrider

Yolo, broz. Bizkit4Lyfe.


Tahoe sure looks like a swell place. And this band is easy to find in the Yellow Pages.

Naughty by Nature

These Gs were also down to BOARD.

Any other musical hate crimes you know of?

Let us know, or we’ll send Hans to yodel at yo ass…


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