weird ads

Though our print mag may be no more, we often flick through our archive of our own and others' old rags for purposes of procrastination... Or research, if the boss is reading this. RESEARCH, dammit!

Amidst the genuinely awesome old snowboarding editorial – with, naturally, the occasional wack attack – and enjoying reliving the exploits of a bunch of legends who've mostly retired now, there are those other pages where brands from both snowboarding and beyond would try their damndest to hawk their new wares to you, young impressionable readers.

The ads. When brands get it right they remain ingrained on your memory (we still remember the Burton one from 95 listing the things snowboarding wasn't, concluding with: "It's you, scum."), but equally there have been more than a few that elicited a raised eyebrow or two even back then. Now, it's like taking the time tunnel the the Land that Aesthetics Forgot.

We leafed through some old issues and dug out some weird and wonderful ads from the 1990s to marvel at...

1991 - Hot Snowboards

x1991hot-superG

1995 - Gotcha

x1995gotcha2

1995 - Matador

x1995matadorDSC_4734

1995 - DSF

x1995wackattackDSC_4735

1996 - OBG

x1996obg1

1996 - Wave Rave

x1996waverave6

1998 - Honda

x1998hondaDSC_4742

1998 - Gnu

x1998gnuDSC_4740

1998 - Onboardmag.com

x1998onboard-web-adDSC_4739

1999 - 55DSL Grand Slam of Snowboarding

x1999-55dslcompDSC_4743

1999 - Killer Loop

x1999killerloopDSC_4747

1999 - Nike ACG

x1999nikeDSC_4749

1999 - Swatch

x1999swatch-pillsDSC_4745

1999 - Oxygen

x199702-gimplDSC_4738