[Under 18 and want to be part of the Futureheads program? Submit your info and sponsor-me tape here!]
It’s an often-repeated cliché in life, but children are our gift to the future and in snowboarding this is no different. To ensure that our sport continues to bloom, it’s essential that kids are consistently introduced to the sideways sliding club and, most importantly, realise snowboarding is one of the funnest things a person can do with their spare time. Without a constant influx of fresh-faced young rippers and their ideas, the sport would just be littered with washed up silverbacks moaning about how everything was better in 1990.
At the end of the 2017 winter, Head Snowboards decided they wanted to become more involved with helping snowboarding’s next generation flourish, so they set up their Futureheads program – one of the only kid-specific snowboard teams in the game. The guys at Head have been producing quality hardware for young guns since before the company even existed – the brand’s forerunner, Generics, introduced their first youth board in 1993 – and since the inception of Head Snowboards in 2001 they’ve understood the youth market to be one of the most important area for a sustainable growth of the sport. “We have the ambition to build and design products that ensure our customer the best riding experience, no matter which riding level, age or gender,” says Head’s Katharina Acham. “Our youth line fulfils all the requirements the kids have at this age and riding stage: Playful, forgiving and easy riding equipment, which helps them to progress their riding and experience the maximum fun when starting to snowboard.”