Our homies over at Pyramid Mag just posted up a stormer of an interview with Mr. Halldor Helgason that delves into the juicy topics of Nike's departure from snowboarding, his notorious instagram post, team uniforms, foam pits and more.
Read what he had to say about Nike's exit from snowboarding below, and be sure to check out the full interview on Pyramid Mag.
You recently posted a goodbye to Nike Outerwear on your instagram and then mentioned how snowboarders shouldn’t let Nike back in. What exactly did you mean by that and why?
Well it’s pretty straight up I guess. A lot of people seem to have misunderstood my instagram post thinking I was talking shit on Nike Snowboarding, but my message was not to them at all. It was a thank you to the people working with Nike Snowboarding and a fuck off to the main Nike corporate people that don’t give a shit about anything else then money.
This was Nike’s 3rd time coming into snowboarding and bailing out again. Are we really going to let them come in for the 4th time and take over the snowboarding world again?, and then bailing out again if they don’t make their insane profits (like it was this time)?
I don’t care about who comes into snowboarding as long as they are true to what they do. Pretty much all big clothing companies in the industry are owned by huge corporations but they don’t bail as soon as it’s times get a little bit harder.
A lot of people seem to have misunderstood my instagram post thinking I was talking shit on Nike Snowboarding, but my message was not to them at all. It was a thank you to the people working with Nike Snowboarding and a fuck off to the main Nike corporate people that don’t give a shit about anything else then money.
All the brands who are supporting riders, event, media, projects etc are losing sales when a big company comes into snowboarding, so they have to bring something into this world to deserve being here. When I was offered to go to Nike from DC, they really talked about how true they are to snowboarding and they had hired a dream team, not only riders, but really some of the best people from the industry that I liked. So I really believed that they were going to be true to snowboarding this time.
But I still have to say that I am really thankful for everything Nike Snowboarding did for me, I had such a sick time with everyone there and I wish it would have kept on going. It is what it is though and I’m sure that its only going to be better for the snowboarding industry in the long run.