[Mobile: OG DD bossman Mr Sebi Geiger gets his tailbone. Photo: Sebi Madlener]
Riding with your crew, pushing each other and having a blast is one of the cornerstones of this fun old experience we call snowboarding. Now, since the democratisation of videography, more and more crews are producing edits from their exploits and some of them have gone beyond the traditional ‘bro-cam’ cuts to produce entertaining, imaginative, or just downright hammer heavy video content on the regs. We’re stoked on that, so over the season we’ll be throwing the virtual Shakas to some of our favourite Euro crews. Taking centre stage this time is the Different Direction crew – a bunch of friends snowboarding that started making edits loosely around Sebi Geiger’s seasonal exploits but that have grown to become a full-on web/movie crew with riders from Austria and beyond. We bombarded Different Direction filmers Sebi Madlener and Theo Acworth with some questions…
You guys have been filming as Different Direction for three winters now, and have produced three sick full movies. Can you tell me how it all got started? Where did you all meet?
Sebi Madlener: Different Direction has been running since 2011/12, when Sebi Geiger was looking for a video production he had the idea to start his own project. Sebi G and me met in young years through snowboarding, the train to the mountains and the schoolbus. Silvretta Montafon might be the home base of Different Direction. I’d say we’ve been snowboarding together for more than 10 years. After filming the first ever DD Episode in America, Sebi G got me on board to edit and film all future stuff. At that time it was all about episodes and after the first season we started working together on the project as partners. Theo [Acworth] got involved through a festival in the UK, where Sebi G met him. Next season he did visit us for a week to film on an episode (I think it was called “Wall Street”, with Steve Grumser and Christian Geiger). Same game for another season until he did two whole seasons with us now.
Theo Acworth: I met Sebi Geiger at a festival in Wales a few years ago. I was filming there and he was working for an airbag company. We hung out for a windy week and he told me a bit about his project and said that if I could get myself to Austria then I was welcome to come and shoot for a bit and see what was up. Four years later and I now live here… nice how things work out!