Talking Points

How to Assemble a Badass Snowboard Crew

Recruiting/befriending someone with the kind of talent that KBR’s Toni Kerkelä has is a good shout.

You could have more charisma and witty banter than Russell Brand and Will Ferrel’s illegitimate love child, but if your crew doesn’t contain at least one sick snowboarder it’s gonna be hard to get noticed by anyone other than your mom.

Even more so in today’s 21st century digital age where every snowboard crew on the planet drops a new edit pretty much weekly. Hopefully you’re best buds with someone who rips otherwise you might have to resort to bribery and the promise of million dollar sponsorship deals.


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