Talking Points

How to Assemble a Badass Snowboard Crew

Ok, so it’s a bit of a stretch to think that your crew might eventually have the status of the ‘Change That Tape’ dudes, but it sure as hell ain’t gonna happen if you carry on doing nothing about it.

It may sound dumb but this is actually a pretty important first step. Before you can have a crew you have to decide that you’re going to try and assemble one. It’s all well and good just cruising around with your mates but if you want to be noticed you’ll need to create an identity and some buzz one way or another.

Have some structure, be a doer (‘carpe diem’ and all that jazz…) and start getting the ball rolling.


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