Salomon Snowboards was founded under the parent company Salomon Skis, that purchased Bonfire from Brad Steward in 1995 to have him lead marketing of both Bonfire and Salomon Snowboards. Going back to a long history in snow sports, Salomon has been around since 1947. Their snowboarding wing operates closely with sister brand Bonfire and are now owned by Amer Sports.
Getting technical with their board line right from the start and keeping it simple with the graphics, Salomon Snowboards successfully launched into the industry. Having Daniel Frank and Michelle Targat as part of their first team helped keep it legit and access the European market as well.
With the heavy support Salomon Snowboards offered innovative movie crews and projects the company further cemented their standing as a true and core brand within the industry. Iconic movies such as 91 Words For Snow, Afterbang, Lame or In Short received a lot of support from Salomon and wouldn’t have been possible without it. Their recent production of team rider Louif Paradis’ short film project ‘Crazy Loco’ turned out to be one of the most well received movies of the season and furthermore showed that Salomon Snowboards keep it real.
Always opting for a heavy roster of riders, Salomon’s team consists of Louif Paradis and Jed Anderson, two of core snowboarding’s most well respected jibbers as well as rippers such as Bode Merrill or Wolle Nyvelt.
Salomon Snowboards have the design and development headquarters in Annecy, France and produces snowboards, bindings, boots for men, women and kids of all riding levels.