It's funny coz we are not even in the high of the winter season but still core riders are already looking for what the brands are preparing for their 2009/2010 collections...Here we give you Artec. ARTEC is one of those snowboard brands that we are really stoked on and backing 200%. Why? First of all because it is the brain child of all round nice guy and true snowboarding ambassador of style: Blaise Rosenthal. But also because ARTEC has a real identity and attitude driven by the group of authentic individuals that make up its team: Gabe Taylor, Nima Jalali, Gus Engle, Johnny Miller and Laura Hadar. As the name says it all ARTEC is the blending of art and technology. The boards are build by Elan - one of the most reliable and technicaly advanced manufacturer - but the brand's spirit and soul is in the heart of California. This combination guarantees ARTEC boards to be among the best decks out there! We visited the Elan P-Lab just before New Year and got the opportunity to see and touch the new 2010 ARTEC collection that includes boards of course, but also new for next year, bindings, a snowdeck and apparel. As Nima puts it: "ARTEC has an image that snowboarding isn't even ready for!". We like to thing that it's true.