20/09/2012 | by Uli Köhler
For the latest ETT, Signal teamed up with the Keep-A-Breast foundation to help spread the good word. The resulting board looks like a set of bra-held hooters, and when finished some of Signal’s female riders rip it up on a hastily assembled patch of snow at Mountain High Resort.
In honor of Breast Cancer Awareness month, the Signal Snowboards crew are teaming up with the Keep-A-Breast (KAB) foundation in an episode that’s all about feeling boobs! In an effort to do their part to bring a little education, fun, and snowboarding to a very serious subject, Signal and KAB Founder Shaney Jo Darden create a custom Breast Cast of Signal graphics leader Meg Smith (Meg sheds her shirt!), and build a custom Bra Board. Model Susan Holmes McKagen makes a surprise appearance to help with the snowboard build. And when the Bra Board is ready to shred, the lacy lingerie is handed off to Signal snowboarders Melissa Riitano, Katie Williams, and Jamie Madrid for the most important part of the build—a thorough exam on snow at California’s Mountain High resort. Make it a monthly habit girls!