Behind the Scenes on Nike's 'The Chosen'

Tom Copsey Tom Copsey

As you might have seen last week, Nike released their spangly all-shot-at-night The Chosen ad video with their team of snowboarders, surfers, skaters and BMXers throwing down hammers. That was real neat, the highlight being Peetu Piiroinen frickin’ sending it in the pipe. Now you can check what went on behind the scenes…

Nike’s crew of shred heads – Danny Kass, Peetu Piiroinen, Louie Vito, Mason Aguirre, Ellery Hollingsworth, Greg Bretz, Nicolas Müller and Annie Boulanger – had to put in a couple of night shifts last winter to tie in with the Swoosher’s nocturnal-based ad theme. The result is pretty sick, and now they’ve dropped these behind the scenes edits for a fuller look at what went down. Kass’s kicker session dodging fireworks, Müller and Boulanger sending it into the void in BC, Vito’s pipe dubs – all are well and good and lit up like they’re badass rockstars and whatever, but the real gem in here is Peetu Piiroinen totally booting it in the Aspen pipe. Holy moly he sends it to the moon.

Check the 3 episodes out…

ASPEN HALFPIPE ROCK SHOW

DANNY KASS’S KICKER FIREWORKS

MÜLLER & BOULANGER’S WHISTLER POW NIGHT SHOOT

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