Nike's Never Not View the Artist's Perspective With Natas Kaupas

As we’ve already seen, Nike Snowboarding don’t do things by half measures… and recruiting an artist for their Never Not project is no exception.

Not content with a sweet roster of riders, they’ve brought in skate legend and Dogtown OG Natas Kaupas to work on the graphics this year – and in sequence 13 of 19 we get to hear a little bit of his perspective on the energy and perseverance that goes into an artistic process.

It’s great to see that there’s more going on behind the scenes than a solo guy sitting at a computer, and Natas here has been getting stuck in with some real physical technique for his visuals – aspiring artists pay attention…

If you’re sitting there wondering what Never Not is, where have you been? Sort yourself out and download the full movie from the iTunes store.

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