05/03/2014 | by Youri Barneoud
This “Taking Chances“ clip features Swiss snowboarder Nicolas Müller and L.A. based action sports manager Circe Wallace. The two met in Müller’s picturesque hometown Laax in Switzerland, went snowboarding and spoke about taking risks, the need in recognising chances, and having hot water for breakfast.
This video is part of theavantgardediaries.com, a pretty artsy project by none other than the glitzy car brand Mercedes-Benz. And just in case you were thinking that onboardmag.com was selling out: I just had a PR girl from Mercedes on the phone, and she won’t give us the new A Class car in exchange for posting this. Tough luck.
Nicolas Müller is one of the best snowboarders in the world, noted for his ability to ride different terrains and adjusting his riding to the terrain. The Swiss born was awarded the Snowboarderʼs Rider of the Year distinction in 2006 and 2008, runs his own clothing line Atreebutes and amongst others participated in films by Absinthe, Burton, Brainfarm, Nike and others. The Swiss has since used his notoriety to establish a platform for speaking out on sustainability issues – from climate change to personal consumption, his commitment and influence goes deep.
Los Angeles based Circe Wallace has been Nicolas Müllers agent for many years. She was a strong female presence in early snowboarding and significantly contributed to the definition of athletes in action sports, while at the same time helping push the boundaries of professional women in the industry. As senior vice president of Wasserman Media Group Circe takes care of the careers of talents such as P-Rod, Travis Rice or Torah Bright and furthermore is an accomplished producer of TV, film and branded content.
The shooting of TAKING CHANCES with Nicolas Müller and Circe Wallace took place in Laax Switzerland in April 2012. Editorial journalist: Romy Uebel, Filming: Daryl Hefti / Yeahproductions, Editing: Martin Luchsinger / Yeahproductions, Music: Bunnystripes
The Avant/Garde Diaries is a digital interview magazine launched in July 2011. The magazine documents personal views on the avant-garde, in each article contributors from the creative field introduce someone or something they consider to be ahead of time and explain why. The result is a compendium of various, very personal perspectives that disclose new ways of thinking and spread inspiration. Amongst the featured protagonists are names such as Rico the Zombie, Michael Schmitz, Jeffrey Deitch or Orlando Duke.
Corresponding to The Avant/Garde Diaries digital platform, festivals take place in metropolises around the world. For the kick-off in Berlin in July 2011 curator Raf Simons, meanwhile creative director at Dior, invited several artists, such as Peter Saville, Konstantin Grcic and DJ Hell. The second series of the so called Transmissions was held at The Geffen MOCA in Los Angeles in Spring 2012 and hosted by Mike D, co-founder of the legendary Beastie Boys. “Transmission LA:AV Club curated by Mike D” attracted more than 30,000 visitors. Amongst the performing artists were Santigold, Tom Sachs, James Murphy, Ben Jones and Diplo. For further information please visit www.theavantgardediaries.com.