14/03/2012 | by Uli Köhler
Fashion photographer and filmmaker Jacob Sutton teamed up with pro snowboarder Will Hughes to create something that even in the ephemeral world of fashion has to be called fucking unique. So what did they do? They went to to the resort of Tignes, wired Will up with a full-body LED costume created by ‘electronics whizz’ John Spatcher, and subsequently shot pictures and footage of him shredding some pow. Sounds bizarre? Wait till you’ve seen the video!