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Jonas Hagström & Miikka Hast Living the Dream on Protest Snowtour

10:25 28th February 2011 by Tom Copsey
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Don’t ask us how they managed to wangle this, but Miikka Hast and Jonas Hagström have once again convinced their sponsor, Protest, that the best way they could be promoting the brand is to cruise the mountains of the world snuffling out powder and filming it themselves. Lucky gits!

Though they film it all themselves on their digicams and GoPros and the quality is far from, say, The Art of Flight, it’s actually really stoke-worthy watching them manage to find good snow in what we’ve been told is supposed to be a barren winter. All it takes is a bit of dedication and some good old-fashioned legwork. Stoked, boys!

Here’s what Jonas had to say:

Well, we are on a trip called the Protest Snowtour. We are on the road in Europe from 10th of Jan til 10 of March. Then we will finish it of in Baldface, Canada. Our mission is to go whereever it snows in Europa and ride, film, take pictures and make a videoblog. The blog can be found at protest.eu/snowtour.

We have been traveling to Switzerland, Italy, Switzerland, Austria, Germany, Austria and now we are in Italy since 2 weeks. The last 13 days we have had 12 good pow days! And more snow is coming, so we are probably staying here.

The 18th and 19th are just two normal days at Protest Snowtour.

Erm, do protest need another rider? Sign us up…

18th Feb 2011


19th Feb 2011


Splitboarding with Jonas Hagström & Miikka Hast >>

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