11/02/2013 | by Uli Köhler
Signal Snowboards’ Every Third Thursday is all about putting wacko snowboard ideas into realities. This month they decided to integrate coins into a board to create “penny traction”. Watch how Jake Olson-Elm gets to write this brain fart.
Every Third Thursday is about ideas, about engineering, about the beauty of manufacturing and always pushing the boundaries. So what happens when Dave Lee and the Signal Snowboards crew come up with an idea that has nothing to do with any of those meaningful aspects? They run with it! This month’s factory challenge is to build a snowboard integrating pennies—pennies in the base and “penny traction” edges specifically. Jake Olson-Elm is the chosen one to ride what might just be the worst ETT idea ever. Priceless! Hit play now to watch some noncents go down! Heads or tails, we think this month’s episode is still a winner!