Boom! Nike drop the first part of their highly anticipated Never Not and it's frickin' sick!
The Red Bull Ultra Natural saw Gigi Rüf as its deserved winner, but Nicolas Müller and Bryan Fox did pretty well, too.
BAUStrian Gigi Rüf takes the title at the second edition Red Bull Ultra Natural ahead of Nicolas Müller and wildcard Bryan Fox. Check the gallery of shots and a pretty sick course-prep video...
In our moderately popular Gif Us More animated snowboard gifs category it is time for our weekly update.
Behold, world. It's Nicolas Müller's FULL PART from Absinthe's Resonance. With Nico's pedigree for producing some of the most epic, inspiring video parts each winter, it's not surprising that this was the most popular video part we posted in the whole of 2012.
The final installment of the Nike Snowboarding Project is live. Directed by Absinthe's Justin Hostynek, this lo-fi, pow heavy part features Nicolas Müller, Gigi Rüf, Danny Kass and Eric Jackson and will make you want to ride your snowboard.
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