never not

Rider Parts

Halldor Helgason: Unseen Shots from Nike's 'Never Not'

Three previously unseen hammers from Halldor's Never Not part

Halldor Helgason: Unseen Shots from Nike's 'Never Not'
Full Movies

Nike's Never Not Part 1 - Full Movie

Watch one of the essential movies of the season, in full, right now

Nike's Never Not Part 1 - Full Movie
Rider Parts

Nicolas Müller FULL PART from Nike's Never Not

Nicolas. Müller. Full. Part. Never. Not. What more do you need to know? Watch one of the greatest snowboarders to have ever strapped in go...

Nicolas Müller FULL PART from Nike's Never Not
Rider Parts

Nike's Never Not - Austin Smith's Full Part

When he's not convincing us to Drink Water, Austin Smith is out sending it on heaps of the frozen equivalent...

Nike's Never Not - Austin Smith's Full Part
Rider Parts

Nike's Never Not - Halldor Helgason Full Part

Halldor Helgason is one of the most inspiring and influential riders of this generation and his full part is NEXT LEVEL.

Nike's Never Not - Halldor Helgason Full Part
Web Series

Nike's Never Not - Photo Perspective: Andy Wright

An entertaining behind-the-shot story from legendary snowboard photographer Andy Wright

Nike's Never Not - Photo Perspective: Andy Wright
Full Movies

Nike's Never Not Part 2 - FULL MOVIE

Super interesting behind the scenes shots and commentary from Nike's influential snowboard team

Nike's Never Not Part 2 - FULL MOVIE
Web Series

Nike's Never Not - Epic Park shred from Keystone to Whistler

Nike park heavyweights putting a beatdown on some specially built features in Keystone and Whistler

Nike's Never Not - Epic Park shred from Keystone to Whistler
Web Series

Nike's Never Not - Up Close With Halldor Helgason

Halldor gives us the insider scoop on THAT mindblowing roof gap ender...

Nike's Never Not - Up Close With Halldor Helgason
Rider Parts

Nike's Never Not - Jed Anderson Full Part

This an urban part for the ages. Watch it.

Nike's Never Not - Jed Anderson Full Part
Interviews

NO YES NO: The Halldor Helgason Interview

Can Halldor get through an entire interview without saying 'yes' or 'no'?

NO YES NO: The Halldor Helgason Interview
Full Movies

Watch Nike Snowboarding's Never Not Part 1 Online Here for 24 Hours!

Boom! Nike drop the first part of their highly anticipated Never Not and it's frickin' sick!

Watch Nike Snowboarding's Never Not Part 1 Online Here for 24 Hours!
Videos

Nike's Never Not - AK to Austria

Nicolas, Gigi, Scotty, Jed and Ethan in easily our favourite Never Not release yet...

Nike's Never Not - AK to Austria
Teasers

Nike's Never Not Teaser

This is the real thing, promoting Nike's all-new snowboard movie project Never Not, a two-year two-part movie.

Nike's Never Not Teaser
Videos

A Day in the Streets with Justin Bennee

In this Nike Never Not episode Justin Bennee shows you where it's at.

A Day in the Streets with Justin Bennee
Videos

Nike's Never Not - The Sounds of Snowboarding

The 5th of Nike's hypers for their upcoming team movie(s), Never Not, is all about audio.

Nike's Never Not - The Sounds of Snowboarding
Videos

Nike's Never Not - Up Close with Austin Smith

More pre-hype for the Nike movie, this time focusing on Austin Smith's new favourite stunt stick...

Nike's Never Not - Up Close with Austin Smith
Videos

Nike's Never Not - Moscow Mayhem

The Swoosh continue to hype the forthcoming release of their first team movie with this look at a trip Sage Kotsenburg, Ethan Morgan and Halldor...

Nike's Never Not - Moscow Mayhem
Videos

Nike's Never Not - Slam City

The first episode/teaser of Nike Snowboarding's Never Not project dropped, and it is a - drumroll - slam edit!

Nike's Never Not - Slam City
Teasers

Nike's Never Not Commercial

From the look of it the snowboard world can be excited.

Nike's Never Not Commercial