11/11/2013 | by Lea Hauser
O’NEILL SHOREDITCH SHOWDOWN
- URBAN JIBBING FROM THE UK’S SKI & SNOWBOARD HEROS -
Take 50 tonnes of snow, dump it in one of the capitals coolest areas, throw in a sprinkling of iconic London street fixtures then invite 20 of the UK’s best skiers & snowboarders and we give you, O’Neill Shoreditch Showdown. Putting a stamp on a secret EC2 venue, the exclusive snow event will land in the big smoke on Thursday 21st November to put UK street riding well and truly on the map.
Sandwiched between a selection of hip bars and late night cafes, the East London venue will create a striking backdrop for a floodlit night of urban jibbing from our country’s finest. Bringing mountain life to the streets, the inner-city playground will resemble a film set of an authentic snow-filled London street. Featuring an original double-decker bus, telephone kiosk, red pillar post box and a multitude of rails, the stage is set for next level creativity and progression.
Opening its doors to a select crowd of 500 successful ticket winners and VIPs, this exclusive street-lit contest will show London’s east side how world-class UK street riding is, while a live VJ set and on-site graffiti installation makes this event fresher than the hipster farmers’ market down the road.
And if this isn’t enough to look forward to, there are even talks of a secret after party with special guest artists. So……. keep your eyes on www.oneillshoreditchshowdown.
About The O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of ground-breaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half century of history as the First Name in the Water.