04/01/2013 | by Uli Köhler
burn is proud to introduce an all new competition to the snowboarding calendar that is all about superior style and creativity – The burn Style Session. Celebrating 20 years of stylish big airs at Air & Style, the contest is the perfect way to kick off the commemorative edition of the world’s most influential and iconic snowboard comp and will go down on February 1 2013 in Innsbruck’s Bergisel Stadium.
The burn Style Session will invite snowboarding’s greatest legends, including Gigi Rüf, David Benedek and Terje Haakonsen, to once again compete at the infamous Bergisel Stadium on Friday 1 February to battle it out for the ultimate champion of style. Rather than honouring rotations and corks, the burn Style Session takes snowboarding back to its roots, focusing on creative riding and individual flair. Expect super tweaked methods and stylish floaty 180s to be the order of the day.
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“I think it’s great that burn is bringing back these old school style riders to the Bergisel Stadium. I don’t think anyone ever thought they’d see these guys compete again, especially not in Big Air. I really look forward to being part of this event – it’s like a piece of history,” says burn team rider Arthur Longo.
Invited riders: Terje Haakonsen, Gigi Rüf, Arthur Longo, David Benedek, Devun Walsh and many more
The 20th edition of Air & Style is shaping up to be the most highly anticipated event of the season. On Saturday 2 February the crowds will gather to watch the best of the international snowboarding scene compete for a share of the €75,000 prize pot. This year the rider line up has been extended from 16 to 24 to accommodate even more world-class talent.
Returning as sponsor for the third year, burn is proud to support Air & Style as it celebrates its 20th anniversary. As well as the burn Style Session, burn activity will include the global premiere of landmark snowboarding documentary film We Ride and an exhibition at the stadium charting the fascinating history of snowboarding.