29/11/2012 | by Uli Köhler
As it was, in our humble opinion, one of the sickest ‘contests’ in snowboarding, we’re bummed to have to report that the Ästhetiker won’t be organising another edition of the infamous Wängl Tängl ‘contest-ival’ in 2013. Read more…
As well as the much touted über-creative park setup, the unique contest format of having three dudes send it through the park at the same time and all the other on-hill shenanigans, the entertainment in the valley was always equally as awesome: epic skateboarding, concerts and parties combined with the Chillertal vibe of the Ästhetiker made the Wängl a regular seasonal highlight for the Onboard crew.
After their successful 10th edition, though, they’ve decided to take a break for 2013 and focus on ways to mix up and improve the format for the future. In Steve Gruber’s words “we needed time to look at how we could step it up again to guarantee the next edition of the Wängl is kick arse, not an anti-climax. That’s not how we roll.”
Hopefully they’ll come back revitalised after a year off and the good times will roll once more come 2014.
Here’s the press release in full:
Dear editors, friends and partners,
8th November, Mayrhofen, Austria
The Ästhetikers announce a Break from the Wängl Tängl in 2013.
Following the highly successful 10th edition of the Vans Wängl Tängl presented by G-Shock in Mayrhofen, Austria, the Ästhetiker announce today that they are taking a break from producing the renown team based event. After restructuring as a Club over the summer, the Ästhetikers prepare to celebrate their 20th Anniversary as a highly visible crew on the European board sports landscape. The decision to take a break from the Wängl Tängl and the production of soft goods and snowboard line reflects a refocusing of their energy, opening the door to investigating new opportunities in 2013.
Over the past 20-years of agitation, the Ästhetiker crew have become infamous as board sports advocates throughout the Zillertal, Austria, Europe and half way across the globe. Formed in 1993 as a loosely affiliated, eclectic crew of snow, skate and surf protagonists, they formalized this movement as a company in 2000, going on to launch an Austrian event tour, Ästhetiker branded soft goods and a snowboard line. In 2002 they launched their flagship event, the Wängl Tängl in their home base of Mayrhofen, Austria. Fondly described as a ‘Contest-ival’, 2012 culminated in the event’s critically acclaimed 10th Anniversary, melding a unique combination of team snow, team skate, music and art elements into a week long, board culture jamboree.
Renown for producing progressive parks and creative events, the question of ‘where to from here’ was approached following the success of 2012. After resulting in the decision to take a break from the Wängl Tängl in 2013. “Obviously, nothing is ever perfect, but last season’s Wängl Tängl was about as close as you could hope to get.” said Steve Gruber, President of the Ästhetiker Club. “After 10-years of amazing co-operation with the Mayrhofner Bergbahnen and Tourismusverband Mayrhofen and our long term event partners, we felt we needed time to look at how we could step it up again to guarantee the next edition of the Wängl is kick arse, not an anti-climax. That’s not how we roll…” he concluded.
With the Ästhetiker Club based in Mayrhofen, the ongoing relationship with the area remains strong moving forward. “Following the 10-year co-operation on producing the Vans Wängl Tängl, we agreed on the concept of taking a creative break.” said Sarah Huber, Marketing Manager for the Mayrhofen Bergbahnen, “We are looking forward to a strong partnership and working with the Ästhetiker on developing progressive concepts and the next ‘big thing’ here in Mayrhofen. Until then, stay tuned.”
The Ästhetiker would like to take this opportunity to thank all of our long term partners, friends and supporters from Mayrhofen who have provided invaluable support in building the Wängl Tängl from it’s humble inception to one of the worlds premium team based events. We would also like to extend our gratitude to our long-term partners of Vans, Red Bull and ongoing partners G-Shock and Fiat for their continued support.
The Ästhetikers will shortly announce their plans for their 20th Anniversary in 2013 that will be focused on creating core credible, team-orientated event formats while investigating the development of platforms for youth development.