09/11/2012 | by Tom Copsey
It left the snowboard community in a bit of a shock when earlier this month the legendary Austrian crew Ästhetiker announced a break from their successful and hugely influential Wängl Tängl event in Mayrhofen. After all, this contest-cum-gathering had been pushing the limits of event formats, park setups, and party schedules for the past ten years. However, all the Ästhetikers’ talk about taking “time to look at how we could step it up again” was really just an excuse to focus their energy on an all-new event, the Winter MÄSH, in an all-new location, Saalbach Hinterglemm. Man, this whole procedure had our heartstrings tugged. On the upside, it will be a “contest-ival”, a combination of “Music, Art and Snowboard Happening”. Does this mean:
Wängl Tängl is dead – long live the Winter MÄSH?
Here’s the official press release:
The Ästhetiker, in conjunction with the Saalbach Hinterglemm Lift Company and Tourism Board, announce the signing of a partnership to realize a new winter season event for 2013. Presented by G-Shock, the Winter MÄSH is the latest creation by the Ästhetiker crew, renown for producing team based snowboarding contests fused with live music, interactive art elements combined to showcase the best in boardsports culture. With support from partners Vans, Red Bull and Fiat, the inaugural Winter MÄSH presented by G-Shock promises to be a highlight on this season’s winter calendar kicking off over the 13th – 15th of February 2013 in Saalbach Hinterglemm, SalzburgerLand, Austria.
The launch of the Winter MÄSH is a culmination of months of work, site checks and brainstorming over the summer. A long held Ästhetiker ambition has been to deliver their unique take on board sports happenings in an accessible, centralized, valley based venue.
The Winter MÄSH concept, defined by an acronym from it’s elements of Music, Art and Snowboard Happening, unearthed the perfect event site and partner in Saalbach Hinterglemm.
Plans for a new contest line in the existing, season long Nightpark at the base of the Unterschwarzach Bahn in Hinterglemm have already been drawn up. Two man teams will battle it out on a creative kicker and rail line ending in the Red Bull End Section at a head-to-head final in front of the main music stage.
Supported by daily sets from world class DJ’s, the snowboard finals will be followed by Live International headlining acts creating a climax to the three day ‘Contesti-val’ style celebration to this board culture jamboree. True to it’s name, the Winter MÄSH will rock Saalbach Hinterglemm from start to finish with daily (and nightly) highlights including the infamous Red Bull Brandwagen Street Party, live music acts, event village, ‘Ä-lternative’ Clubbing nights and an interactive Art Exhibition inspired by local talent and 20-years of Ästhetiker crew happenings.
The decision to launch a new event was broken down by Steve Gruber, President of the Ästhetiker, who stated, “We were blown away by the potential of bringing all event elements together in one centralized, town based arena.” Going on to conclude, “The location alone was not the only factor taken into account. The motivation and vision from the Tourist Office, Lift Company and the Nightpark shaping crew in Saalbach Hinterglemm left us in no doubt that this place is going to rock!”
Kathrin Mitterer from the Bergbahnen Saalbach Hinterglemm summed up local anticipation, “We are delighted to announce the arrival of a world class snowboard event right here in Saalbach Hinterglemm, fixing another red-letter day on our event calendar.” She said, concluding “The Nightpark is the perfect venue for staging major events only minutes walking distance from the town centre. We are confident with the years of experience, between both the Ästhetiker and our team, this partnership will result in a highly successful joint venture.”
The Winter MÄSH crew look forward to welcoming everyone to this next adventure and invites the whole boardsports family to come celebrate this veritable ‘mash up’ of all the best in Music, Art and Snowboarding at a once a year Happening in Saalbach Hinterglemm over the 13th – 15th of February 2013.
For all updates and information, please visit: www.aesthetiker.com