18/11/2013 | by Sam Oetiker
Giro Announces First Friday 50 Splatter Glow Limited Edition Blok Goggle
A Chip Off the New Blok
For the November First Friday 50 promotion and product drop, Giro Sport Design will be offering 50 pairs of limited edition Blok goggles for sale exclusively to their Facebook fans. The Blok brings classic style, pure function and tech together with a massive field of view thanks to Giro’s EXV technology. The November drop features a retro splatter paint job with an blue glow-in-the-dark effect, Gray Cobalt Carl Zeiss Vision lens and an extra bonus Clear Carl Zeiss lens for night riding (or wherever the night might take you…).
“Giro is a design company – so we strive to create goggles that are influenced by our team riders, in style and speaks to riders globally…” said Brendan Murphey, Giro Brand Manager. “The Splatter Glow Blok combines our best technical features with a limited edition colorway in a creative and unique way.”
• Cylindrical dual lens with Optics by Carl Zeiss Vision
• Expansion View Technology (EXV)
• Triple Layer Face Foam with micro fleece facing
• Anti-Fog Coating
• Giro Helmet compatible design
• Includes a bonus Clear second lens
• Pricing: $90
Giro will only sell 50 of these goggles globally and will be available exclusively via Giro’s Facebook page beginning Friday, November 1st. With such limited quantities, expect the First Friday 50 Blok to sell out quickly. Be sure to ‘Like Us’ at Facebook.com/girosnow for the opportunity to purchase this Giro ultra limited edition product.
Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.