News & Previews

Electric 2014/2015 Product Preview from ISPO

Electric California, as the new motto says, is definitely in a time of changes and that’s probably for the best. From the wide range of goggles and sunglasses, Electric expands to new territories: luggage, helmets, and watches. Check this out!

Big step indeed for Electric this year, after changing the logo to a more modern and hype one, the Californian brand enters the world of watches! And like the rest of the 2014/2015 product range that you are about to discover, those are looking pretty dope. Smelling of premium, big time. Here is a selection of fine products we saw on their booth, and that goes from goggles and glasses, to cool accessories, collab limited edition wallets or key rings, to caps, bags, helmets and watches.