Bonfire have been fine purveyors of snowboarding outerwear since 1989, when they were set up by former Sims marketing director Brad Steward. They’ve maintained a strong image since – and this year, as they celebrate their 25th Anniversary, is no different.
Bonfire know (and helped to define) the art of classic snowboarding style, and you’ll always be able to find that comfortable simplicity in their lines – BUT that does’t mean that they’ve been complacent for the last quarter century, and chances are you might be caught by surprised with a few curve balls they throw out there too… These guys started out by pushing the boundaries and breaking the mould of crappy ugly ski gear and they’re not about to stop for anyone.
Over the years they’ve been influential in the growth of the biggest names in the industry, with a long list of employees and riders that has included Jake Burton, David Benedek, Todd Richards, Tim Windell, Bode Merrill, Louif Paradis, Jeff Curtes and many many more.
We’re stoked to have a small sample of what’s on its way for next season – with men’s and women’s jackets in a variety of styles: from plaid and classics to street-inspired and two-tone block colours.
Get stuck in: