ISPO mostly means rad stuff from cool companies, but as always in life, there are a few exceptions to those rules. At this year’s trade show for example, this was definitely the booth straight across from Factory Media’s: a company that produces furry add-ons for your helmet, like tiger heads or alien antennas. We’re sorry but.. no. Just, no.
Luckily for us and you, there’s still companies like Analog, where you know beforehand that their stuff is not only going to have the sweetest technical features, but will also make you look good. Analog is a forward-thinking lifestyle brand based on the foundations of style, function and utility in skate, surf and snowboard culture. It was hard not to just slip some of these into our bags and take them home. And obviously riders like Zak Hale, Austen Sweetin, Nic Sauvé and Mikkel Bang would want nothing less than perfection and awesome looks in their clothing, right? Right!
So go and have a sneak peek into Analog Clothing’s 2014-2015 Product Preview from ISPO.