16/09/2013 | by Matěj Kurzweil
Surely by now you have heard about the fact that adidas, the famous brand with the three stripes has entered the snowboarding business. Here’s their first press release outlining their plan and team and everything dating back to the late 1940s. In our opinion everything looks solid, save for their team riders’ handwriting.
ON MONDAY SEPTEMBER 2ND, THE BRAND WITH THE 3-STRIPES WELCOMES YOU TO YEAR ONE
Over the last two years, we’ve been planning, designing and developing our Winter 2013-2014 line. We’ve assembled a team of riders that reflects what the brand stands for and worked closely with them in collaboration to bring a technically-driven product offering with the highest level of quality.
adidas has a rich history dating back to the late 1940’s of creating products to help athletes achieve their goals. This commitment continues upward to the mountain and is brought to life through our team and the boots and apparel they wear; from backcountry visionary Jake Blauvelt’s signature boot, to our technical outerwear collection.
Be ready for the official launch of www.adidas.com/snowboarding on Monday September 2nd!
WELCOME DOCUMENTARY SERIES
You’ve already met Jake Blauvelt, Forest Bailey, Eric Jackson, Helen Schettini, Keegan Valaika and Kazu Kokubo. Many times over, in fact. You’ve seen what they can do in the most prestigious snowboard movies and magazines in the world, but everyone’s got a backstory. The WELCOME documentary series is less of an introduction and more of an introspection into who these riders are, what drives them, where they came from, and where they’re headed in the future.
WELCOME is an inside look at the roads that ultimately brought these six people to this very moment in time; the official unveiling of the adidas Snowboarding team.
SEPTEMBER 02 | WELCOME JAKE BLAUVELT
SEPTEMBER 23 | WELCOME FOREST BAILEY
OCTOBER 14 | WELCOME ERIC JACKSON
NOVEMBER 04 | WELCOME HELEN SCHETTINI
NOVEMBER 25 | WELCOME KEEGAN VALAIKA
DECEMBER 16 | WELCOME KAZU KOKUBO