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The Brits 08

09:20 14th March 2008 by Onboard Snowboarding
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The BRITS, the greatest music and snowsports event of 2008, are excited to introduce the three new bands chosen to rock the brand new Live Après Sessions and welcome new footwear brand ‘Cushe’ on board for the BRITS 08 as ‘Official Footwear Partner’.

New independent British footwear brand Cushe (pronounced Cushy) have stepped up to comfortably fit as brand new official footwear partner for the BRITS 08. Cushe has consistently evolved over the past few years as the most innovative and exciting brand to emerge on the market, designing style led footwear for demanding freesport inspired outdoor individuals.

“Working alongside Soul Sports for the first time as ‘Official Footwear Partner’ of the BRITS 2008 is a fantastic opportunity for us and we’re stoked to be part of such a high profile event. The BRITS 2008 is a perfect launch pad for us to demonstrate our commitment to winter freesports and firmly position Cushe as a credible player within the lifestyle footwear market.” Ciaran Henderson – Cushe Marketing and Events Manager

After a UK wide search, for three hot new bands to kick off the inaugural, Ride, K2 and Salomon live Après Sessions, votes are in, groupies packed and drum kits disassembled ready for some serious après shenanigans… Oh, and if anybody asks you heard them at the BRITS first……right!

K2 Live Après Session, “Kovak” – Sunday 30th March
Kicking off the week in style and promising that their latest ridiculously catchy single “Death in the Disco” will still be in your head on the plane home will be the Indie/Electro/Pop band Kovak. They kicked off 2008 by supporting Robots in Disguise at Brighton’s Concorde 2 club, and successfully put on their very own legendary Indie/Electro/Pop nights. myspace.com/kovakuk / kovak.co.uk

Salomon Live Après Session, “Hey Molly” – Tuesday 1st April
Hey Molly supported festival headliner Muse at the Eden Projects in Cornwall and have been confirmed to appear at Glastonbury, Aeon and Maker festivals as well as being booked for a tour of Holland and Germany in May, but let’s be honest the Salomon Live Après Session has to be their career highlight! myspace.com/heymolly / heymolly.co.uk

Ride Après Session, “Bohica” – Thursday 3rd April
This Guildford based four-piece outfit is steadily building a reputation as one of Britain’s most promising alt-rock / metal bands, with lead single “Seven Second Syndrome” getting regular MTV2 play. Always gigging, always touring, and as keen snowboarders they’ll be coming out to shred the slopes and close down the Brits in true head-banging style playing the final RIDE Live Après Session. myspace.com/bohica / bohica.co.uk

To ensure you don’t miss out on being part of this legendary event, which is back to celebrate its 18th birthday in style the BRITS are offering amazing packages starting from as little as 442CHF, which includes 7 nights’ accommodation, 6 days lift pass, festival wrist band (which gives you access to event clubs and bars) and event bag. Let’s not forget the riding though! Competition registration is also now live so check out the BRITS website and get booking!

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