21/02/2008 | by Onboard
Photo: Pat Vermeulen.
Includes Expansion of The White Collection Product Line
Burlington, VT (January 24, 2008)—Shaun White and Burton Snowboards today announced that they have signed a ten year partnership deal, the longest in the sport of snowboarding, whereby Shaun will continue to ride for Burton’s Global Team, in addition to working with the company on expanding The White Collection, his signature line of hardgoods and outerwear that has been highly successful since it launched four years ago.
The White Collection, which includes a signature board and boot, a snowboarding outerwear line and R.E.D. helmet, will expand to include additional items for men and boys, including: snowboarding-related bags, luggage and clothing accessories and lifestyle products such as beanies, hoodies and tees. In addition, the collection will also now offer a new line of snowboarding outerwear for women beginning with the 2009 collection, which will be unveiled at the SIA snow industry trade show on January 29. The partnership also includes plans to further develop the youth offerings for snowboarding in The White Collection. Together, Shaun and Burton will build a dedicated product staff in its Irvine, California office, headed up by Jesse White, Shaun’s brother and long-time collaborator on this collection.
Shaun White had this to say about the deal, “I started riding for Burton when I was seven years old and Jake’s support has always been there. We have some big plans for The White Collection and I can’t think of a better home for me for the future. Thanks again, Jake!”
Jake Burton, Founder and Chairman of Burton Snowboards, had this to say, “Where do I even begin to comment on Shaun? Of course, I feel incredibly fortunate to have the opportunity to work with him for another decade. I’ve watched Shaun grow up from a little grom who wasn’t afraid to push himself in the halfpipe to one of the most recognized athletes in all of action sports. I mean, to be such a talented rider and skateboarder and to contend in every competition you enter is pretty insane. But, if you think Shaun’s riding is impressive, you should check out his design skills. His products are fresh, functional and loaded with style, just like his riding.”