16/10/2013 | by Tom Copsey
#RIDEMORE is an open invitation for all riders to join in and enjoy the ride in every possible way. Why? Because every day can’t be a bluebird powder day. Some days you can’t even get to the mountain. Some days the best riding is in your hometown.
#RIDEMORE is about finding alternative ways to ride wherever you are. To find different terrain, to step outside the ordinary, and most of all – be creative.
#RIDEMORE kicks off today with the release of O’Neill’s latest film set in Montreal. Featuring team riders Seb Toots, David Wise, Max Parrott, Frederik Evensen, Erica Langman and Veronique Picard – watch as they turn the Canadian city into a freestyle playground – jibbing every imaginable hit. Throughout the season, the creativity continues and our pros will be sharing images and videos on the #RIDEMORE Tumblr page – throwing down the gauntlet that challenges you to think & ride outside the box.
Here’s how you can join the ride…
Every week they’ll be giving away prizes of outerwear, accessories and headphones – all you need to do is upload and share images or videos that inspire you to #RIDEMORE on your Facebook, Twitter, Instagram or their Tumblr page…
#FOLLOW THE LEADER
Once a week, one of the pros will post a new trick, tagged with #RIDEMORE and the trick name. Recreate and share your take on the trick – it doesn’t have to be on snow – and you can win prizes and massive kudos.
Do you walk past a set of steps in your city and daydream about 50:50’ing them on your way to work? Can you imagine yourself landing a massive 540 on the slope outside the Sacré Coeur? Upload a picture of your dream city riding spot and at the end of the season O’Neill will make it rideable with a truckload of real snow. Each week one of the most original entries will be rewarded with O’Neill gear #RIDEMORE #CITYNAME
find out more on Oneill.com/ridemore