On March 11th, the board sport brand Quiksilver opened up the first all-Roxy store in Germany. The current summer collection is displayed on over 80 square metres in the new city gallery in Hameln near Hannover. Founded in 1990, this opening is another milestone in the girls brand’s successful progression. According to the Roxy philosophy, the store design is very colourful and feminine and the relaxed atmosphere invites to extensive shopping trips. Roxy is known for its detailed styles, which are equally sportive, feminine and naturally charming. Next to a wide fashion range of street wear, bikinis, shoes and accessories, the shop assortment also includes technical equipment and travel luggage.
“The opening of the first Roxy store in Germany represents the strong development of the brand. A lot of young women love Roxy’s colourful fashion, and from now on they can find many highlights of the collection and special trends for summer here in Hameln” Yann Rambla, Quiksilver Retail Manager, commented on the opening.