25/11/2013 | by Matěj Kurzweil
SLYTECH is proud to announce snowboard phenom, Gigi Rüf, as the newest addition to its growing family of athletes. Gigi’s natural ability to hit huge lines and send massive air in the backcountry has helped him establish himself as one of the most talented all around riders. Throwing down hard in countless video segments and being the 2013 winner of the Ultra
Natural, Gigi has relentlessly been at the forefront of this sport.
“What can you say about Gigi that hasn’t been said? The guy is a legend,” said Ted Ligety, SLYTECH Co-founder. “From winning Ultra Natural to continually having some of the most amazing movie parts, there is just nothing he can’t do on a snowboard. I am psyched that our product will help protect him and allow him to keep pushing this sport to new limits. ”
Even as one of the most consistent riders, Gigi recognizes the importance of protection. When asked about his decision to join SLYTECH Team, the market leading producers of protection
equipment in action sports, Gigi said simply that, “Luck favors the prepared.”
Gigi is welcomed by SLYTECH’s elite snowboard team consisting of DCP, Pat Burgener, Romain De Marchi, Benji Ritchie, JP Solberg, Alvaro Vogel, Marco Feichtner, Mat Schaer, Flo Heim and Wolle Nyvelt.