25/10/2013 | by Matěj Kurzweil
Burton Snowboards is thrilled to announce that long-time Burton rider Danny Davis is now a head-to-toe Burton athlete with a new deal that includes outerwear, apparel and hardgoods.
“Danny’s talent, style and personality comes through in everything he does – whether it’s watching him ride at a contest or seeing his latest video part. He truly represents what Burton and the snowboard lifestyle is all about.” (Jake Burton)
Graduating from the flat and icy hills of Michigan to shredding as a Tahoe local, Danny has left his mark on the contest circuit and film projects around the world. Effortlessly mixing up his choice of terrain, Danny transitioned from major competition wins and Rookie of the Year awards, to stomping backcountry rotations in Absinthe films, along with appearances in ‘The Art of Flight’ and Burton’s ‘13’. Last season, Danny spearheaded an experimental pipe/park hybrid video project with Mountain Dew and Burton calledPeace Pipe, and will follow it up with the video release of ‘Peace Park’ coming out this December. Later this month, keep an eye out for Danny’s part in the new Burton Presents – RESORT [Snowboarding] video, releasing on October 25th.
On the product front, Danny’s creative vision can be seen in his 2014 Burton Easy Livin board design, which features authentic Jimi Hendrix photographs and artwork and is now available exclusively at select Burton authorized retailers. Danny also plays a pivotal role in supporting Burton’s Green Mountain Process, which features fabric made from recycled plastic bottles and includes Danny’s favorite outerwear and apparel styles like the Burton Squire Jacket, the 2L Gore-Tex® Murdoc Pant and the Classic Mountain Pullover Hoodie.