06/08/2013 | by Tom Copsey
Ride have dropped their new site, letting you get the skinny on all their new gear, and pinged us this sexy press release to celebrate. If you care not for chatter and just want to get your dose of gear porn, head over to the Ride Snowboards 2014 site.
Sexy site, progressive product deliver hotness for the upcoming winter season.
Though the summer temps still beg for boardshorts and flip flops, winter is always on the brain at Ride Snowboards as they launch their new 2014 website complete with all the spiciest goods for snow. For more than 20 years, the youthful, innovative brand has been living the dream bringing industry-leading products and craftsmanship to riders – and they aren’t letting up any time soon. The fact is, there’s a lot of hotness going on with Ride’s 2014 outerwear, hardgoods and accessories, and it’s all coming to you on their new buffed-out, easy-to-surf site.
“Our new line brings together the latest style, innovation, and upgraded technologies, along with the results of our pro teams’ efforts in designing a handful of new signature products that we are super excited to bring to market,” said Casey Raymer, Global Brand Director at Ride. “Bringing a new look and feel to our website and offering a cleaner, easier way to check out the new goods, tech info, athlete news, and more, is really the kick-off to the season for us.”
Once you hit the new site, you’ll immediately be drawn into the upgraded layout, with captivating imagery and big, easy-to-navigate product and news sections that breathe snowboarding. With new features like 360-degree spin views on products, a full info guide to Ride’s new technical outerwear featuring Cocona® technology and the new ACT™ System, and in-your-face highlights on the top gear stories for 2014, the site speaks for itself.
Ride has every rider covered head-to-toe when it comes to gear. The new 2014 collection includes the Buck Up – team rider Seb Toutant’s new signature board – which features Popwalls™ Sidewalls and graphics by artist Stevie Gee that make it Ride’s most epic park board yet. For those looking for a board that can hit the hill hard but not the wallet, the brand spanking new all-mountain Crook offers full-performance at a price that’s criminal. And for ladies, don’t miss the new Hellcat complete with Popwalls™ sidewalls, Membrain® top sheet, and some serious badass graphics.
Ride’s new El Hefe binding features the new, industry-first Carbon Slimeback™ highback that meshes the lightweight pop and strength of carbon and dampening qualities of urethane to create the stoutest, smoothest ride possible. For the feet, the new Lasso boot debuts Ride’s proprietary Tongue Tied™ closure system that brings next level heel hold with a few clicks of a Boa dial.
For 2014, Ride has partnered with technical fabric manufacturer Cocona® to produce an outerwear line that brings the meaning of fashion and function to the next level. Cocona® has created a patented technology that revolutionizes the world of waterproof and breathable outerwear, and is featured in Ride’s pinnacle pieces like the men’s Lincoln and Capitol Down jackets, and the women’s Genesee jacket, as well as a few key layering pieces.
Also new in outerwear is Ride’s proprietary ACT™ (Active Core Temperature) System with built-in, strategically placed specialized insulations, lining materials, and ventilation to help keep the body balanced and comfortable while exposed to the elements.
There’s more to come in August and September with the launch of a new board finder and signature team product pages, but in the meantime, stop reading this and feast your eyes on the latest goods. And, don’t forget to watch Ride’s Because of Snowboarding teaser for the short film series premiering October 13.